IMS Australia – first thoughts

Well, it’s about time, but Apple have finally rolled out the iTunes Music Store to Australia. Now I can see what all the fuss is about.

I can see that I am impressed with how easy it is – I’ll have to make a point to not impulse buy, because it’s just so easy to do. The integration with iTunes is so smooth as to be unbelievable – it is very easy to see that this is why they make iTunes and why it’s free. (Heck, the only reason I run Windows on my home PC instead of Linux is to use iTunes)

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